Corporate branding is a decisive factor for success, and can become a very valuable immaterial asset for the company. This requires a professional management of names and brands, because the danger of expensive conflicts and legal struggles over brand names is becoming greater and greater. The reason: names are becoming more and more scarce - worldwide there are already over 35 million listed brand names, and each year several hundred thousand more join them.

To find good names that are still available, and do not infringe anyone's rights, is becoming more and more difficult - the necessity to monitor, and defend, existing brands, or even to demand protection for your own name, is becoming more and more urgent.

Trademark watching is key to identifying potential trademark infringements. Our watching service systematically detects any conflicting trademark applications worldwide as soon as they are published, allowing you to file oppositions in time to stop third party incursion. This is especially important in those jurisdictions where the onus for halting the registration falls on the trademark owner.